U.S. Market Entry
Getting a real U.S. foothold isn't about opening an office. It's about building a channel that sells for you before you've built a U.S. sales team.
From zero U.S. presence to $5.7M, in 18 months.
An Israeli cybersecurity startup had a strong product and real traction in its home market, but no U.S. presence, no U.S. partners, and no channel to lean on. Direct hiring would have meant 6-plus months to find a U.S. sales leader, more time to ramp, and a bet on one person to build an entire market from scratch.
Instead, PAG built the U.S. channel from the ground up: identifying the right first partners, standing up a partner program built for a U.S. buyer, and running the outbound and activation motion ourselves while the client's team stayed focused on product and delivery. The channel became the U.S. go-to-market engine, not a supplement to one.
Eighteen months later, that channel had produced $5.7M in partner-sourced U.S. revenue, starting from nothing.
Partner validation moves faster than a cold U.S. sales motion.
- →No 6-month hiring runway. We're already operating; there's no search, no ramp, no bet on one hire.
- →Instant credibility. U.S. partners vouch for you in front of buyers who've never heard of you.
- →A repeatable motion, not a one-off push. The program, the partners, and the pipeline are built to keep running after the initial push.
Built for international vendors entering the U.S.
Series A-C cybersecurity, AI, and GRC vendors with traction elsewhere and no U.S. channel yet.