The PAG Strategy Engine

How It Works

Define. Build. Activate. Scale. One continuous motion, run by two operators at the same time.

Divide-and-conquer, not hand-off-and-hope.

Most channel engagements fail because strategy and execution are split across time, not just people. One person writes the plan; someone else (eventually) runs it. By then the market's moved.

PAG runs both at once. John McCabe leads ecosystem architecture, partner program design, and the operating framework. Jeff Lennon runs partner activation, alliance development, and the outbound motion in the field. Neither waits on the other.

Define: the blueprint before anything gets built.

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Ideal partner profile. Who you sell to, and which partners actually reach them: VARs, MSP/MSSPs, GSIs, integrators, boutique specialists.
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Partner value proposition. Why a partner should care, and what they need to say, show, and demo before a single rep is activated.
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Target verticals and route to market. Where to point the motion first, and how: resale, referral, co-sell, distribution, OEM, alliances, or an MSSP program build.

Build: the program a channel motion runs on.

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Partner program structure. Tiers, requirements, and benefits built for real engagement.
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Incentives and margins. Incentive structures, deal-registration policy, and MDF processes that make partners choose you.
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Enablement framework. Partner portals, PRM and CRM integration, scorecards, QBR templates, and reporting dashboards.

Activate: the 90-Day Channel Activation Sprint.

This is where the blueprint becomes pipeline. We stand up the motion and prove it, in the field, on a 90-day clock.

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Partner recruitment. Activation campaigns with targeted outreach and value propositions.
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Co-selling motion. Working live deals alongside activated partners, not just signing them.
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Pipeline generation. Partner-sourced pipeline tracked against real revenue targets, with a weekly accountability cadence and forecasting your board will trust.

Scale: grow what works, then hand it off.

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Tiering model. Concentrate investment on the partners who are producing.
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Performance metrics. Operational reporting and pipeline reviews that show what is working and what is not.
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Expansion strategy. More partners, more verticals, more of the U.S. market, built on a motion that is already proven.

Everything built belongs to you: the partner playbook, the program, the data and relationships, the operating cadence. From there, two paths:

Hire into proven results

Your future channel hire takes over a motion that's already running, not a blank page. They ramp in weeks, not quarters.

We help you build the team

PAG helps you build and train the internal team to run the engine yourselves: recruiting, onboarding, and transferring the operating cadence directly.

Either way, PartnerBOT.ai keeps the team running the playbook after we step back: the templates, frameworks, and field guidance, on hand when the decision happens.

The 90-to-180 Day Program

Ninety days to a running motion. Ninety more to scale it.

Days 1-90

90-Day Channel Activation Sprint

Prove the fit, then build the motion.

Days 1-30: readiness diagnostic

Channel Readiness Scorecard
Ideal partner profile and tiered partner targets
90-day activation plan
Partner-facing one-pager

Days 31-90: build the motion

ICP and ideal partner alignment
Partner ecosystem strategy
Messaging and enablement
Early partner activation and first pipeline signals

How the Sprint works →

Days 90-180

90-Day Scale

Scale what works.

Pipeline reviews and operating cadence
Partner scaling and activation
Operational reporting
Leadership augmentation
Repeatable revenue proof

6-12 months

Channel Growth Partner

Optional. Stay, or hand off.

Keep us embedded while the motion compounds, or we hand the playbook to your hire and help you build the team to run it.

Start with a 90-Day Channel Activation Sprint.

A 20-minute conversation to see if there's a fit. No long commitment.

Book a Fit Call