90-Day Channel Activation Sprint
Prove the fit, build the motion, and see first pipeline signals, before anyone commits to a year.
Why start with a sprint instead of a hire.
A wrong VP of Channels hire is worse than slow. Ramp, severance, and then a re-hire is a full year gone, and in a hot security category that's the year a competitor locks up the partner mindshare you needed.
The Sprint is the opposite bet. Ninety days, a defined set of deliverables, and a running motion at the end of it. You hire around proven results, not a guess.
Days 1 to 30: the readiness diagnostic.
Whether you need a channel built from zero or one fixed that isn't producing, we find out where it actually stands and hand you the plan.
- 01Channel Readiness Scorecard. Where your channel motion stands today.
- 02Ideal partner profile and tiered partner targets. Which partners to go after, and in what order.
- 0390-day activation plan. The plan the rest of the Sprint executes.
- 04Partner-facing one-pager. What partners see when you recruit them.
Days 31 to 90: build the motion.
The diagnostic becomes a running motion in the field, with strategy and execution moving at the same time.
- →ICP and ideal partner alignment.
- →Partner ecosystem strategy.
- →Messaging and enablement.
- →Early partner activation.
- →First pipeline signals.
Then scale what works.
The Sprint rolls into a 90-day Scale phase, days 90 to 180: pipeline reviews and operating cadence, partner scaling, operational reporting, leadership augmentation, and repeatable revenue proof.
After that, an optional 6 to 12 month Channel Growth Partner retainer. Or we hand the playbook to your hire and help you build the team to run it. Everything we build is yours either way.
Built for you if
- You're entering or scaling a U.S. channel and need motion now
- You have a partner program, but it isn't producing pipeline
- You're weighing a VP of Channels hire but want proof before the headcount
- You're a security or GRC vendor that needs partner pipeline fast
Not the right fit if
- Your channel is already producing and only needs day-to-day partner management
- You want a strategy deck, not execution in the field