Insights

Let’s be honest - if you’re still managing your channel partner deals with spreadsheets and email chains, you’re probably pulling your hair out. But you’re not alone. Tons of channel managers are stuck in this exact situation, wondering if investing in proper deal registration software is worth it.

The short answer? It depends on your situation. But after seeing hundreds of channel programs make this transition, I can tell you the differences are pretty dramatic.

Most channel programs start with the basics: Excel spreadsheets, shared Google Sheets, or even just email threads to track partner deals. It feels simple at first, especially when you’re working with just a handful of partners.

What Manual Tracking Actually